Start with Why Applies to Investing Too

July 25, 2018

By Jeffery V. Wright, CFA

There’s a great book by Simon Sinek called “Start With Why.”  It’s a leadership-oriented book that highlights the importance of purpose for a person or organization.  One’s purpose, or their “Why,” gives them specific value and guides their direction as well as decisions.

The same is true with investing and personal finance.  Having a purpose for wealth, savings, or any facet of finances keeps you on track.  Why are you investing?  If it’s for a defined goal in the future, like retirement, philanthropy, or legacy, you can look past short-term market volatility or other distractions.  Why are you saving?  If it’s for financial freedom, you can choose to make more prudent purchase decisions daily.

Simply put, defining a meaningful purpose for wealth or investments can keep you on track towards your goals when it is easy to deviate from a plan.

At NovaPoint Capital, we bring the expertise and experience to help investors determine their purpose.  We can then implement disciplined strategies and guidance to work towards their objectives in accordance with that purpose.  Reach out to us and we can help you fulfill your purpose as well.

Jeffery V. Wright, CFA
Managing Director, NovaPoint Capital
Phone: 404-445-7885